Our Brand Story


Target Insurance has its roots in Hong Kong for 40 years. With the focus on motor insurance, we became one of the largest and most reliable motor insurers locally. In 2017, we have expanded our range of services in general insurance market by launching a variety of insurance products tailored for businesses and individuals.

A brand-new advertising campaign was launched recently in support of our new business and branding. The advertisements featured the theme “Target. Walk Together” and demonstrates our understanding of the life goals you may try to achieve. A reliable, visionary fellow on the road plays a significant role. We take pride in being a local company that flourished with Hong Kong over the years. From motor insurance to general insurance products, we strive to cater your needs along the way, walk together and fulfil your life plans.
New 30s TVC
New 20s TVC